TRANSLATION AND CORPORATE IMAGES With such competition between companies and brands, and with the growing demand for quality among consumers, there is no more room for errors or for an offer that includes only the basic or the obvious. Today’s consumer has enough parameters to distinguish high-quality products or services from those that are not so satisfactory. MULTIPLE APPROACHES Thus, there are many ways in which companies seek to consolidate their brands today. Such approaches include channels such as sponsored advertisements, advertising campaigns and social media. In all cases, a language is an essential tool. PRECISION AND ASSERTIVENESS It is known that with globalization and new technologies, companies can advertise and offer their products and services anywhere in the world at any time. There are no longer commercial frontiers, which makes the possibility of expanding business very promising. With such visibility and efficiency of this system, it is essential to use the c...